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Digital Sales Manager job in Modesto at CUMULUS MEDIA Inc.

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Digital Sales Manager at CUMULUS MEDIA Inc.

Digital Sales Manager

CUMULUS MEDIA Inc. Modesto, CA Full-Time
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CUMULUS MEDIA | STOCKTON & MODESTO is looking for a Digital Sales Manager. The role of the Digital Sales Manager is to maximize revenue opportunities by assisting our multi-platform sales team with the sales and execution of complementary digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ own assets (email, website, app, streaming, podcasts, video and social).

Considering Relocation? Here are FUN FACTS!

The Modesto and Stockton markets combined would be # 50.  Located in the Central Valley in Northern California, the area is home to many of the country’s leading food and beverage companies.  We are just an hour to the Sierra’s with skiing, hiking and great views and just an hour to the Pacific coast with pristine beaches.  The greater area has 4 major airports, 6 professional sports teams and activities for all.  The cities and surrounding communities are very affordable and offer a wide range of housing types. And the Cumulus brands have over 67% of the audience and drive 75% of the local revenues.  Consider the Modesto & Stockton metro and Cumulus Media for your next career move!

CUMULUS | Modesto & Stockton CA currently features 8 stations in the area and surrounding counties.  Our market leading stations include:  Country 103.3 KATM; Classic Rock KDJK 103.9; Classic Rock KHKK 104.1; Sports KESP 970; Hot AC KHOP 95.1; Adult Contemporary KJOY 99.3; and Rhythmic CHR KWIN 97.7 and Rhythmic CHR KWNN 98.3.  The cluster of 8 stations reaches over half a million listeners every day.  In addition, we reach the entire country with a suite of digital products.   

This individual will integrate digital products and services into our robust radio asset offerings and identify innovative ways to meet the marketing needs of new and existing clients. This is a leadership position and will be responsible for collaboratively working with the market’s overall sales and market leadership, coaching fellow sales team members on effectively selling our suite of digital products.

Key Responsibilities:

  • Resident expert in all digital products offered by Cumulus including app products in the C-Suite as well as display and mobile ad positions, pre-roll video, social media, podcasting and in-stream audio ads
  • Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP’s
  • Train and coach AE’s on digital advertising tactics and products – as well as work with vendors to fulfill client needs
  • Collaborate with sales leadership to develop and execute digital packages and solutions
  • Measure, grow and exceed digital sales and market share goals
  • Assist in the preparation, creation and execution of compelling presentations to clients alongside of the market’s AEs
  • Strategize on and execute multi-market digital campaigns as directed by their sales leadership
  • Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Core Competencies: 

  • Ability to develop, demonstrate and train people in digital products and sales strategies
  • Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, OTT, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work in tandem with radio assets or other traditional media
  • Creative thinker and problem solver
  • Highly organized with ability to support multiple ad buys at the same time
  • Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
  • Comfortable presenting to a diversified array of prospects/clients


Job Requirements:


  • Bachelor’s Degree in Radio and Broadcasting, Communications, Journalism, English or closely related field and (2) years of related experience preferred.   
  • All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations

 What we offer:

  • An expected salary in the range of $70,400 - $88,000
  • The total compensation package also includes an eligibility for performance-based bonuses
  • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage for you, your dependents or domestic partner
  • 401K with company match
  • Paid Vacation & Holidays
  • Parental leave time off benefits, life insurance, disability insurance, a wellness program, and an employee referral bonus program

For immediate consideration, please visit 

For more information about CUMULUS MEDIA, visit our website at:  

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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