Program Director in Columbia at Cumulus Media

Date Posted: 9/18/2022

Job Snapshot

Job Description

CUMULUS MEDIA | Columbia, MO is searching for an experienced Program Director.  Applicant must have a passion for delivering local news and information to the public, but other attributes are just as crucial for leading our historic brands.  A full understanding of the Newstalk format.  A deep embrace of digital media.  A complete absence of fear to lead, and to implement change.  A complete understanding of automation systems, and how to best use them to our advantage.  An unwavering focus to serving Columbia and Jefferson City.  If you are this person, we are excited to hear from you.

Who We Are: 

CUMULUS | Columbia-Jefferson City, MO currently features 7 stations in Mid Missouri.  Our stations include: Q106.1 KOQL, Soft Rock 101.5 KPLA, 102.3BXR,  NASH FM 100.1, News-Talk 98.9/1400 KFRU, News-Talk 103.5/1240 KLIK, and Classic Hits 97.5  The cluster of 7 stations reaches thousands of listeners on a daily basis.   

Key Responsibilities:

  • Creation and implementation of station strategy.
  • Oversight of the station newsroom.
  • Development/execution of promotions
  • Supervision of on-air talent and producers.
  • Manage digital and social media presence.
  • Highest & Best Use of scheduling (Full and Part-time Talent).
  • Train in all areas of broadcasting production, performance, and execution.
  • Hold regular scheduled meetings with staff to ensure highest performance.
  • Conduct regular airchecks and provide consistent feedback to all on-air talent.
  • Understand and optimize the use of station automation systems.
  • Consistently grow CUME and TSL on both stations.
  • Protect the license of all stations and ensure FCC rules and regulations are followed at all times.
  • Work as a close liaison with Chief Engineer to ensure studio’s automation systems and studio equipment are functioning properly.

Job Requirements

We’re looking for a track record of success.  Top candidates will be versatile and possess exceptional PD, On-Air and web/social media skills.  Digital and social strategies must be as engaging as on-air tactics and execution.  The best candidates will be detail oriented with the ability to multi-task and react in a calm and decisive way when dealing with challenging situations.  Excellent writing and production skills to image and brand your stations are essential.  People skills and the ability to work closely with talent, department heads and a talented sales team are critical.


  • Minimum 3 years’ of successful programming experience and winning track record backed by Nielsen Audio results preferred
  • Strong social and digital experience
  • Savvy computer skills and proficiency with ratings, research and music (Stratus) programs
  • Ability to multi-task and the discipline to focus on what is the highest and best use of your time
  • Excellent verbal and written communication skills with air staff, departments and clients
  • Creative and strategic problem solver
  • A strong understanding of PPM / Nielsen Ratings and ability to interpret various kinds of research
  • Deep knowledge of music, pop culture and current events and how they relate to the station’s target demo
  • Have and build great relationships in the music / entertainment community with a deep contact list
  • All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations

What we offer:

  • Competitive pay
  • Professional growth and career path
  • Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long-term
  • Paid Vacation & Holidays

For immediate consideration, please visit

For more information about CUMULUS MEDIA, visit our website at:

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).


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