High Income Media Sales in Wilmington, NC at Cumulus Media

Date Posted: 9/15/2021

Job Snapshot

Job Description

CUMULUS MEDIA – WILMINGTON NORTH CAROLINA IS SEEKING an exceptional Media Account Executive!  We offer a unique career opportunity: One where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a Media Sales Professional.  Cumulus-Wilmington targets hundreds of local companies with a highly tuned business-category focus and introduces these companies to Cumulus’ large demographically distinct audiences via the POWER OF RADIO and DIGITAL ADVERTISING. We hire passionate, driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. If this sounds like you, please submit your resume for consideration.

Who we are:

Our local Wilmington stations include: Today’s Hits & Yesterday’s Favorites WGNI 102.7, Cape Fears Country Leader WWQQ 101.3, Coast 97.3 WMNX, WKXS 94.5 The Hawk, and News Talk Sports 980 AM WAAV The Wave.

Our Opportunity:

Cumulus Media Wilmington is seeking an experienced Media Account Executive for the Wilmington Market.

This person is responsible for day-to-day sales of our radio station and digital products portfolio, and achieving monthly budget goals.  This person will work independently to prospect and develop advertising relationships and help our clients grow their businesses.

Job Summary:

You are a high energy, self-driven sales professional who can spin a lot of plates and thrive in a fast-paced working environment.  By creating successful radio and digital advertising campaigns for clients, the Media Account Executive ensures growth within the radio and digital sales department and retains clients for future campaigns.  The Media Account Executive keeps a full pipeline, manages sales activity and communicates regularly with management.

Key Responsibilities & Competencies:

  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals, or other means to build and maintain a full pipeline of sales prospects
  • Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
  • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
  • Creative spark - the ability to design, create and deliver customized advertising proposals / presentations and generate original ideas
  • Gain referral business by providing support, information, and guidance, qualitative research and recommending new opportunities for profit and/or service improvements
  • Deliver exceptional customer service
  • Beyond our broadcast products, have strong familiarity and become full versed in selling both Cumulus’ station digital assets (e.g., streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
  • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace


Job Requirements

  • All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally-mandated accommodations
  • 1-2 years Media Sales background preferred/required
  • Proficient in Microsoft Office 365, social networking platforms and CRM tools
  • Must be highly proficient with MS 365, Word, PowerPoint, Excel, and Outlook
  • Must be highly proficient using online meeting tools; MS Teams and Zoom
  • Excellent communication skills
  • Experience developing new business relationships in an outside sales role
  • Excellent presenter to clients of sales opportunities and post-sale successes
  • Strong understanding of lead generation and ability to connect with viable prospects
  • Comprehension of sales metrics to fill a sales funnel and robust pipeline of residual business
  • Positive attitude with the willingness to get beyond comfort zone to grow professionally
  • High energy and passion for the job
  • Flexible and creative
  • Bachelor's Degree in Business, Marketing or related field is preferred/required
  • Recognized top sales performer with a track record of over-achieving sales goals
  • Consistently a Top Performer in closing new Business
  • Digitally savvy with a clear understanding of digital advertising and how to sell it
  • Marketing expertise a plus
  • Stay abreast of the competitive landscape and emerging technologies
  • Ability to perform independently in a fast-paced, hyper-competitive sales environment
  • Excellent interpersonal/communication skills; outgoing, sociable, and charismatic – you pride yourself on being able to strike up a conversation with anyone
  • Requires a valid driver’s license and reliable transportation

What we offer:

  • Commission-based organization with uncapped earning potential
  • Focused, responsible, collaborative, and empowered work environment with the ability, to ask, “what if” and try innovative solutions
  • Opportunities for career advancement
  • Supportive leadership, coaching, education, and training
  • Recognition and reward for outstanding performance
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long term
  • Vacation & Holidays to enjoy the fruits of your labor
  • Cumulus is an Equal Opportunity Employer (EEO)

Cumulus Radio Station Group is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

If you have the passion, energy and focus necessary to build upon the legacy of our Cumulus brands, apply to: www.cumulusmedia.com