Digital Sales Manager in Wilkes-Barre, PA at Cumulus Media

Date Posted: 2/20/2021

Job Snapshot

Job Description


Cumulus Media | Wilkes Barre is searching for a digital sales expert that has an accomplished and documented record of exceeding goals, as well as experience working in partnership with a team of sellers to increase digital revenue and market share.  The primary responsibility of the Digital Sales Manager will be to achieve stated revenue goals.  The DSM will identify revenue opportunities with current clients, assist in the sales of digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ digital assets (email, website, app, streaming, podcasts, video and social).  The Digital Sales Manager is also responsible for growing digital revenue by prospecting and developing NEW business, targeting and developing relationships with High Potential prospects.  This is a leadership position and will be responsible for collaboratively working with the cluster’s overall sales leadership and coaching fellow sales team members on selling our suite of digital products. 

We are looking for someone who lives by our FORCE Cumulus values; WE are Focused, Responsible, Collaborative and Empowered! If you are looking for a great culture and professional environment, then Cumulus could be the home for you.

Cumulus Media | Wilkes Barre is a five (5) station cluster in Northeast Pennsylvania. The Sales Manager will lead our sales team and drive revenue on market leaders WMGS-FM MAGIC 93, WBSX-FM 97.9X, WBHT-FM/WBHD-FM 97.1/95.7BHT, WSJR-FM NASH93.7 and WARM-AM CBS SPORTS RADIO 590. These five (5) stations are diverse formats that include Adult Contemporary, Alternative Rock, Top 40, Country, and Sports Talk. Combined with market-exclusive digital assets within our C-Suite array of products, the cluster of five (5) powerful stations provides the best and most solutions available to serve our client partners.

Key Responsibilities:

  • Resident expert in all digital products offered by Cumulus including:
    • Our vast marketing extension programs including targeted email, targeted display and geo-fencing, video and social solutions
    • Our local digital marketing services including website creation, social media and reputation management
    • Our Station Digital Assets – display and mobile ad positions, pre-roll video. Social media, podcasting and in-stream ads
  • Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP’s
  • Train and coach AE’s on digital advertising tactics and products – as well as work with vendors to fulfill client needs
  • Collaborate with sales leadership to develop and execute digital packages and solutions
  • Measure, grow and exceed digital sales and market share goals
  • Assist in the preparation, creation and delivery of compelling presentations to clients
  • Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets

Core Competencies:

  • Ability to develop, demonstrate and train people in digital products and sales strategies
  • Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work in tandem with radio assets
  • Creative thinker and problem solver
  • Highly organized with ability to support multiple ad buys at the same time
  • Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
  • Comfortable presenting to a diversified array of prospects/clients


Job Requirements


Bachelor’s Degree and (2) years of related experience preferred.   

 What we offer:

  • Competitive pay
  • Collaborative and creative work environment
  • Recognition and reward for outstanding performance
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long-term
  • Paid Vacation & Holidays



For immediate consideration, please visit

For more information about CUMULUS MEDIA, visit our website at:

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).


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