Digital Sales Manager in Saginaw, MI at Cumulus Media

Date Posted: 8/27/2020

Job Snapshot

Job Description

CUMULUS MEDIA | (Saginaw/Flint) is searching for a digital sales expert that has an accomplished record of delivering client solutions coupled with successful sales experience in a related digital or broadcast field. The role of the Digital Sales Manager is to maximize revenue opportunities by assisting in the sales of complementary digital products under the Cumulus C-Suite umbrella as well as the market’s/stations’ digital assets (email, website, app, streaming, podcasts, video and social).  The Digital Sales Manager is also responsible for growing digital revenue by prospecting and developing NEW business, targeting and developing relationships with high potential prospects.  This is a leadership position and will be responsible for collaboratively working with the cluser's overall sales leadership and coaching fellow sales team members on selling our suite of digital products.

Who We Are:   Cumulus Media/Saginaw/Flint is a nine (9) station cluster in Mid-Michigan.  The Digital Sales Manager will lead our sales team and drive digital revenue on market leaders WHNN, WIOG, WKQZ and WILZ in Saginaw, and WWCK, WWCK-AM, WTRX-AM, WFBE and WDZZ in Flint.  These nine (9) stations offer diverse formats that include Top 40, Urban, Country, Adult Contemporary, Rock and Sports.  When you combine these stations with market exclusive digital assets within our C-Suite array of products, you'll see why we offer the best solutions for our client partners.  This is a leadership position and will be responsible for collaboratively working with the cluster’s overall sales leadership and coaching fellow sales team members on selling our suite of digital products.  

Key Responsibilities:

  • Resident expert in all digital products offered by Cumulus including:
    • Our vast marketing extension programs including targeted email, targeted display and geo-fencing, video and social solutions
    • Our local digital marketing services including website creation, social media and reputation management
    • Our Station Digital Assets – display and mobile ad positions, pre-roll video. Social media, podcasting and in-stream ads
  • Act as primary liaison with all market selected third-party vendors (e.g. email and ad targeting vendors) for sending and fulfilling orders, RFP’s
  • Train and coach AE’s on digital advertising tactics and products – as well as work with vendors to fulfill client needs
  • Collaborate with sales leadership to develop and execute digital packages and solutions
  • Measure, grow and exceed digital sales and market share goals
  • Assist in the preparation, creation and delivery of compelling presentations to clients
  • Analyze and provide necessary sales reports, market analysis and identify growth opportunities for digital assets
  • Prospect and develop a list of new business accounts by targeting and developing relationships with high potential businesses

Core Competencies: 

  • Ability to develop, demonstrate and train people in digital products and sales strategies
  • Demonstrate knowledge of selling digital products and applications, including; SEO/SEM, mobile, social media, reputation management, targeted ads (geo-fenced, behavioral) and how they work in tandem with radio assets
  • Creative thinker and problem solver
  • Highly organized with ability to support multiple ad buys at the same time
  • Skilled in oral/written communications with the ability to articulate ideas and guidance concisely and professionally.
  • Comfortable presenting to a diversified array of prospects/clients


Job Requirements


Bachelor’s Degree and (2) years of related experience preferred.   

 What we offer:

  • Competitive pay
  • Collaborative and creative work environment
  • Recognition and reward for outstanding performance
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long-term
  • Paid Vacation & Holidays

For immediate consideration, please visit

For more information about CUMULUS MEDIA, visit our website at:

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).


  1. Sales Jobs
  2. Sales Manager Jobs