Account Executive in Worcester at Cumulus Media

Job Description

CUMULUS MEDIA – (WORCESTER) is seeking a talented and dynamic Account Executive who thrives in a fast-paced working environment.  We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals.  We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity:  one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale’s professional. 

Cumulus Media - Worcester/Boston

Cumulus | Worcester/Boston currently features three stations in the central MA & Boston Metrowest area and surrounding counties.  Our stations include:  98.9-FM NASH ICON country, 100.1-FM "The Pike" Classic Hits and New England Patriots Radio, and 104.5-FM WXLO Hot Adult Contemporary. The cluster of these three stations reaches nearly 700,000 people every week.     

The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

Key Responsibilities:

• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have strong familiarity and become fully-versed in selling both Cumulus’ station digital assets (e.g. streaming, stations website, and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
• Think creatively and generate original ideas