Account Executive in Florence, SC at Cumulus Media

Date Posted: 11/26/2021

Job Snapshot

Job Description

CUMULUS MEDIA | Florence is seeking a talented and dynamic Account Executive who thrives in a fast-paced working environment.  We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals.  We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity:  one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional. 

Who We Are: 

CUMULUS | Florence features 7 radio stations that are some of the most listened to in the Florence-Darlington area and the surrounding counties.  Our stations include Magic 94.3, WYNN 106.3, Glory 98.5 & 540AM, Classic Country 100.1, Q100.5, and 102.1 The Fox. Each is heard "over the air" and "streaming" online by tens of thousands of listeners who tune in to hear their favorite musical artists, news, and important local events and information provided by our DJs. In addition, many are businesses advertise with us to effectively advertise their goods and services. 

An Account Executive identifies and develops new business opportunities; grows existing client relationships; creates custom advertising solutions that help clients achieve their business goals; while meeting and exceeding set sales targets.

Key Responsibilities:

  • Able to identify client business needs by gaining a deep understanding of their goals, objectives, and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
  • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation, closing, and servicing accounts. 
  • Develop a strong familiarity and become fully versed in selling Cumulus’ station digital assets (e.g. streaming, stations website, and social media) and our Cumulus C-Suite digital marketing solutions like SEM, SEO, Display, OTT, Email and more
  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing referrals, or other means to build and maintain a full pipeline of sales prospects
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts, and competitive analysis
  • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
  • Think creatively and generate original ideas


Job Requirements


  • Proficient in Microsoft Office suite, social networking platforms, and CRM tools
  • Excellent communication skills
  • Experience developing new business relationships in an outside sales role
  • Excellent presenter to clients of sales opportunities and post-sale successes
  • Strong understanding of lead generation and ability to connect with viable prospects
  • Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
  • Positive attitude with the willingness to get beyond comfort zone to grow professionally
  • High energy and passion for the job
  • Flexible and creative
  • Digitally savvy 
  • 3 to 5 years in Media Sales background preferred/required
  • Bachelor's Degree in Business, Marketing or related field is preferred/required
  • All new hires must be fully vaccinated for COVID-19 by date of hire, subject to legally mandated accommodations

What we offer:

  • Commission-based organization with uncapped earning potential
  • A focused, responsible, and collaborative work environment with the ability, to ask “what if” and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K with company match to plan for the long-term
  • Paid Vacation & Holidays

For immediate consideration, please visit

For more information about CUMULUS MEDIA, visit our website at:

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).